iPhone, Instagram, YouTube, and KakaoTalk lead the pack in Korea. YouTube is the most used app by Gen Z in Korea. It’s considered as the leading search tool, news source, and entertainment platform. KakaoTalk and Naver are more popular among those over 40.
Looking for vocabulary as well as info on KakaoTalk?
Gen Z – Z 세대 (Z se-dae)
The Millenials and Gen Z of Korea, also known as the MZ Generation (MZ 세대), are those born 1981-1995 and 1996-2010, respectively.
A recent trend in South Korea, and other countries, has these generations using “vintage” digital cameras and old iPhones to take pictures. iPhone SE models are also highly sought after. Retro Filters are also used to give their photos a distinctive retro feel. This fits into youngtro (영트로) – where Korea’s youth embrace retro electronics, fashion, and music.
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In September 2024, it was announced that Samsung would soon roll out 30% employee layoffs across many of their global divisions. This comes just months after crisis-mode kicked in and executives were asked to work 6-day weeks.
Now, many are questioning the value of Korean celebrities since many of them prefer to use iPhones. Want to learn smartphone vocabulary? Here’s our articles on: smartphones.
The Samsung Note 4 phone apparently shipped to market too early in order to compete with the successful iPhone 6 launch. Samsung has already acknowledged that there are major defects in the phone body but has yet to provide a resolution. The jokes are trending on Twitter under #gapgate.
Samsung profits continue to fall for the third straight quarter. Not since the third quarter of 2012 have profits been so low. The profits were weaker than expected and blamed on poor phone and tablet sales, over-shipments of lackluster smartphones, the recently-strong Korean Won, and strong competition from the iPhone and numerous Chinese smartphone makers. Samsung faces an uphill battle to grow their phone and tablet business as loyalty to the brand falls. Users blame lackluster new phone features, poor battery life, faulty batteries, unstable Samsung-branded add-on apps, and other quality issues. As Apple prepares large-screen scratch resistant iPhones, Samsung needs to look for new growth engines as analysts predict sales to continue to lag.
Fascinating infographic that breaks down daily time spent using phones, tablets, TVs, and computers. The chart includes many countries, besides Korea.
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