Korea’s New Pepsi Extra Fizz: More Bubbles, More Fun!

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Korea is known for releasing unique soft drinks, and this summer there’s a new one for cola fans: Pepsi Extra Fizz (펩시 엑스트라 피즈).

Unlike regular Pepsi, this version is designed to keep its carbonation stronger for a longer time. According to the manufacturer, a special production process creates finer bubbles, giving the drink a more intense sparkling sensation from the first sip to the last. It also contains about 30% less sugar and fewer calories than regular Pepsi, making it a lighter choice for people who still enjoy a classic cola taste. The drink is available in 355 mL cans and 500 mL bottles at convenience stores and supermarkets across Korea. (Lotte Chilsung⁠)

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Why Young Koreans Are Buying Stocks — Even When the Market Bites

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In Korea, many young people buy stocks because traditional wealth-building feels harder than ever. Apartments in Seoul are expensive, salaries feel slow, and saving alone can seem boring compared with AI stocks, U.S. ETFs, and chip companies like Samsung Electronics and SK Hynix.

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Korea’s AI Stock Rollercoaster: When KOSPI Went Too Fast

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South Korea’s stock market has been on an incredible ride in 2026, powered largely by AI excitement. The country’s main stock index, the KOSPI, surged as investors poured money into semiconductor giants like Samsung Electronics and SK Hynix.

But this week, reality hit hard.

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Popular Hangover Cures: Drink Sticks vs. Canned Drinks

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South Korea has turned hangover recovery into an entire industry. Before a night of Korean BBQ and soju, many people stop by a convenience store to buy either a small bottled drink, canned tonic, or concentrated “drink stick” designed to reduce the effects of alcohol the next morning.

The two products in this photo show the difference perfectly.

The can on the right is 여명808 (Yeomyeong 808), one of Korea’s most famous traditional hangover drinks. It has a herbal flavor and is usually consumed before or after drinking alcohol. Older generations especially trust it.

The red stick pack is a newer style. The one picture is called 롸깨수45. These concentrated jelly or liquid sticks are portable and marketed toward younger consumers. Many claim reduced 숙취 (hangover symptoms) using ingredients like oriental herbs, vitamins, amino acids, and sweeteners.

Scientifically, some ingredients may help hydration or liver metabolism slightly, but no product completely “cures” alcohol effects. In Korea though, buying one before drinking is almost a cultural ritual.

Vocabulary

  • 숙취 (sukchwi) – hangover
  • 해장 (haejang) – hangover recovery
  • 술 (sul) – alcohol
  • 회식 (hoesik) – company dinner/drinking gathering
  • 편의점 (pyeonuijeom) – convenience store

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Raw Hanwoo Beef for Lunch? A Gangnam Specialty Worth Trying

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During lunch in Yeoksam-dong Gangnam-gu Seoul, we visited 만인양화 (Manin-Yanghwa), a restaurant specializing in yukhoe (육회), Korea’s famous seasoned raw beef dish. The restaurant’s slogan suggests a place “everyone can enjoy beyond Daegu,” reflecting the dish’s roots in Korean culinary tradition.

I ordered the first item on the menu: 한우육회비빔밥 (Hanwoo Yukhoe Bibimbap) for ₩15,000. The meal arrived with fresh Korean beef, a large bowl of lettuce, rice, seaweed soup, side dishes, and a sunny-side-up egg served on a hot plate. Mixing the beef, vegetables, rice, and seasonings created a surprisingly balanced dish—fresh, savory, and slightly sweet.

Raw beef dishes before self-mixing (bibim)
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A New Tokyo-Style Udon Spot Arrives in Dogok: Udon Kinoya

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Mazemen Udon

A new handmade udon restaurant is starting to attract attention in Seoul’s Dogok and Maebong area. The restaurant, called Udon Kinoya (우동키노야), is part of a growing Japanese-style udon chain that has recently become popular in Seoul office districts and trendy neighborhoods.

Undong KiNoya

The restaurant focuses on handmade udon noodles that are low-temperature aged for 48 hours, giving them an extra chewy texture. Their broth is made fresh daily in a Japanese style, and the restaurant specializes in both hot kake udon and cold bukkake udon dishes.

Takeout – mazemen udon
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Giant Digital Art Screens at Incheon Airport Terminal 2

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If you fly through Incheon International Airport Terminal 2, which opened in 2018, one of the first things you notice is the enormous curved digital display above the check-in area. It is not just an advertisement screen — it is part of a large-scale media art project designed to make the airport feel more like a cultural destination.

The massive curved LED installation frames the departure hall and can display ultra-high-resolution content reaching up to 16K resolution across its giant digital canvas. Recent installations feature Korean cultural themes, nature, futuristic animation, and immersive media art that can be viewed from multiple angles throughout the terminal.  

Digital Art Screen at ICN T2
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