A surprising new hotspot is rising in Korea’s tourism scene: pharmacies. Once seen only as places to fill prescriptions, Korean pharmacies are now popular with foreign visitors searching for unique skincare, acne treatments, and healing creams that can’t be found in regular beauty shops.
Seoul isn’t the only stage — today the Sea Art Festival 2025 opens at Dadaepo Beach in Busan, running September 27 through November 2, 2025.
With the theme “Undercurrents: Walking Waves on Water”, artists from 17 countries showcase 46 works blending nature, light, and sound across coastal paths and urban spaces.
From Sept 25 to 28, Seoul will host the 2025 K‑Traditional Culture Festival in Seongsu, Seongdong District, spotlighting the evolution of Korean tradition into modern urban life. Over 30 artists will exhibit their interpretations of traditional daily life in the “Modern Korean Lifestyle” exhibition.
As a growing design city, Seoul is shining once again in the global art and design world. From September 1–14, 2025, the city hosted its first-ever Design Miami / Seoul exhibition at Dongdaemun Design Plaza (DDP).
The fair, titled “Illuminated: A Spotlight on Korean Design”, shows off 170 works by 71 Korean artists—traditional craftsmanship (수공예) meets cutting-edge materials like wood, metal, horsehair, and ceramics.
Seoul’s design culture is going global—and going green. The Seoul Design Foundation showcased seven Seoul brands at Maison & Objet Paris 2025 (September 4-8) combining craftsmanship, eco-friendly materials, and urban style for international audiences.
Discover the “Miracle of Moses” (모세의 기적)
This spring, from March 29 to April 1, 2025, South Korea’s Jindo Sea-Parting Festival (진도 바닷길 축제) unveiled the Miracle Sea Road (신비의 바닷길)—a rare natural land bridge 2.8 km long that emerges at low tide between Jindo Island (진도 섬) and Modo Island (모도 섬).
Seoul Fashion Week (서울 패션 위크 – Seoul Paesyeon Wikeu) is celebrating its 25th anniversary, running September 1 to 7, 2025. This season, designers are blending 전통 (jeontong – tradition) with 현대 (hyeondae – modernity), staging shows at landmarks like the 덕수궁 돌담길 (Deoksugung stone wall path) and Oil Tank Culture Park.
