Rice, Seaweed, and 100,000 Visitors: The Gimbap Festival Craze

The Gimcheon Gimbap Festival in North Gyeongsang Province turns Korea’s beloved picnic food into a cultural celebration. Inspired by the city’s name sounding like Gimbap Cheonguk (“Gimbap Heaven”), the festival debuted in 2024 with over 100,000 visitors.

2025 Gimcheon Gimbap Festival
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Korean Gimbap takes off in US.

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Korean gimbap rolls have been trending in the U.S., specifically Trader Joe’s vegetarian type gimbap. Their frozen version is only $3.99 and contains vegetables and tofu. Videos and reviews can be seen in Reddit and TikTok. Continue reading

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Enjoying street food in the winter time.

Tteokbokki, odeng-tang, and bungeo-bbang are popular snacks found at street food shops. While they taste great and warm you up, they are also high in calories.

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