November 11 is approaching, which means Korea’s convenience stores are getting serious about chocolate sticks. It’s Pepero Day, when people exchange the crunchy snacks with friends, coworkers, and loved ones. Why November 11? Written as 11/11, the date looks like four biscuit sticks standing together.
November 11 is just around the corner. Often referred to as Pepero Day, young Koreans give Pepero (like Pocky) packs to friends, families, boyfriends, and girlfriends.
All of the “1’s” in the date 11/11 are similar in shape to Pepero sticks, hence the connection between the snack and the date. The day is a lighter and less serious version of Valentine’s Day. Large displays of this snack can be seen in convenience stores and supermarkets.
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