South Korea is increasingly focusing on 문화 (munhwa – culture) as a new driver of growth. In 2024, cultural exports—including 웹툰 (webtoon), 문학 (munhak – literature), 미용 (miyong – beauty), and food products—generated over $10 billion.
The government now aims to rank Korea among the world’s top 5 cultural powers by 2030. This shift highlights how creativity, not just technology, can fuel the economy. From Korean skincare to globally loved comics, everyday 생활 (saenghwal – daily life) is becoming part of Korea’s export success story.
Vocabulary
-문화 (munhwa) – culture
-문학 (munhak) – literature
-웹툰 (webtoon) – web comics
-미용 (miyong) – beauty
-생활 (saeng-hwal) – daily life
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