Starbucks Reserve, the chain’s premium cafe, is set to enter the Korean market. A branch will open in (Seoul) Gangnam District’s trendy Apgujeong neighborhood. A coffee explosion has taken place over the last 5 years and chains are exploring ways to differentiate themselves. Single-origin coffee beans and drip-coffee are the new specialties.
Other chains, such as Tom N Toms and Hollys Coffee, are following suit with single-origin coffee beans and boutique type cafes. Cafes provides an excellent social experience and that may be the key to what makes them so popular here.
For those visting Seoul, Gangnam District is a must-see neighborhood that offers trendy places to eat and shop. Psy’s Gangnam Style put the district on the international map by having fun with it’s upper class, but it’s also respected for it’s historical sites. It total, we’ve covered 13 different locations in this district throughout this series. This article focuses on Nonhyeondong’s Furniture Street, an upscale neighborhood in Gangnam with high-end contemporary and traditional furniture. It’s worth a visit.