Empty your mind, fill your belly with cake.

Tucked along the peaceful Yangjae Stream in Dogok-dong (도곡), you’ll find a charming lineup of cafés, bakeries, and restaurants perfect for a relaxing stroll or a quiet bite. One standout is Sim Jae (心斋), a specialty dessert café known for its creative fusion-style cakes sold by the slice. While this location focuses on cakes, Sim Jae’s other branches also serve up tarts, bagels, brownies, and a variety of other handcrafted treats—each one as thoughtfully made as its serene name suggests.

Sim Jae bakery in
Specialty cakes and cheesecakes (wormwood, to the right)

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Easy to Learn Korean 1103 – Something you can’t pass up.

1103-Something You Cant Pass Up Continue reading

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Frozen ice cream – banana shake pouches

Banana ShakeThis pouch-style frozen ice cream shake is popular in supermarket and corner store freezers. Flavors include cookies & cream, vanilla, coffee, and banana. The name of the banana shake, pictured here, is Excitement.

설레임seolleim – excitement
바나나 쉐이크banana sweikeu – banana shake

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아이스 가이 피치

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This frozen cup of peach flavored ice is called ‘Ice Guy Peach’. It contains 10% peach juice. Continue reading

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