Korea has officially confirmed what many travelers already suspected: a good trip may begin with a train ticket, but it ends with a bakery bag and bakery tourism.
For the new “Korea Attractions Discovery 100×100” project, 40,145 people cast more than 1.53 million votes for nearly 10,000 attractions across 100 themes.
Tucked along the peaceful Yangjae Stream in Dogok-dong (도곡), you’ll find a charming lineup of cafés, bakeries, and restaurants perfect for a relaxing stroll or a quiet bite. One standout is Sim Jae (心斋), a specialty dessert café known for its creative fusion-style cakes sold by the slice. While this location focuses on cakes, Sim Jae’s other branches also serve up tarts, bagels, brownies, and a variety of other handcrafted treats—each one as thoughtfully made as its serene name suggests.
