With the launch of Squid Game – Season 2 on Netflix yesterday, Seoul is covered in promotions. The first season of Squid Game remains the most-watched Netflix show ever.

Squid Game 오징어 게임 (ojing-eo ge-im).

GS25 convenience stores’ gifts and snacks, Gangnam Blvd “Pink Guard Training Center”, Myeongdong – Shinsegae Department Store pop-up gift store, and Gwanghwamun Plaza’s giant Young Hee doll and oversized game shapes.

Giant Young-Hee doll in Gwanghwamun Plaza – 12/24

Crowd around Squid Games promotion at Gwanghwamun Plaza – 12/24

Squid Game promo shelf of gifts and snacks

Giant Young-Hee near Gangnam Station – 12/24

Squid Game – Ping Guard Training Center – 12/24