The 1020 generation in Korea refers to the unique societal challenges facing young people in their teens (10s) and twenties (20s). These generations feel they face high pressure in academics and work, housing affordability, and general economic challenges.

1020세대 – (1020-se-dae) – 1020 Generation

Large Korean companies struggle to market to this demographic, though sometimes find success.

As young people struggle to find jobs, here’s our article on job searching.