Korea Today – Culture, Global Reach, and Everyday Magic

Lately in Korea, we’re seeing a strong blend of tradition and global influence. For example, the iconic Gyeongbokgung Palace (경복궁 / gyeong-bok-gung) continues to draw visitors from around the world, reminding us that our past still lives in our present.  Meanwhile, the Korea Trade‑Investment Promotion Agency (KOTRA / 코트라) says Korea is stepping into a new phase where K-culture exports (K-컬처 수출 / K-keol-che su-chul) will fuel consumer-goods growth. 

Tradition and global influence
Continue reading

Loading

Webtoons, Beauty, and Beyond: Korea’s New Growth Engine

South Korea is increasingly focusing on 문화 (munhwa – culture) as a new driver of growth. In 2024, cultural exports—including 웹툰 (webtoon), 문학 (munhak – literature), 미용 (miyong – beauty), and food products—generated over $10 billion.

Continue reading

Loading