A surprising new hotspot is rising in Korea’s tourism scene: pharmacies. Once seen only as places to fill prescriptions, Korean pharmacies are now popular with foreign visitors searching for unique skincare, acne treatments, and healing creams that can’t be found in regular beauty shops.
A Japanese press article detailing the expansion of Korean brands into Tokyo’s Shibuya and Harajuku Districts as well as to Yokohmama city. The article specifically mentions the growing interest in Korean pop culture as a reason for the increased demand. It points out the fact that fashion seems to transcend the ongoing political disputes between the two countries.
