Seoul’s design culture is going global—and going green. The Seoul Design Foundation showcased seven Seoul brands at Maison & Objet Paris 2025 (September 4-8) combining craftsmanship, eco-friendly materials, and urban style for international audiences.
These brands blend traditional Korean techniques, like 한지 (hanji) paper, 도자기 (dojagi) ceramics, recycled fibers, and minimalist modern design, showing how sustainability and heritage coexist in style . With Paris as stage, Seoul’s design identity continues to travel—and evolve.
Vocabulary
-지속 가능성 (jisok ganeunseong) – sustainability
-공예 (gongye) – craft / craftsmanship
-도자기 (dojagi) – ceramics
-한지 (hanji) – traditional Korean paper
-기술 (gisul) – technique / technology
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