SimJae (心斋) is an ancient Chinese expression with roots in Daosim. It means “to empty your mind”.
짐장 (simjang) – heart
마음 (ma-eum) – mind
Today, we tried the blueberry cheesecake (8,000Won, $$6). On the indulgent side, it was sweet enough to last a day of nibbling.
SimJae Info:
34, Nonhyeon-ro 28-gil, Gangnam-gu, Seoul
They also have locations in: Eunbong, Nonhyeon, and Seolleung (menu may vary by location)
Hours: Open 8AM-11PM daily.
