South Korea is facing a quirky cultural challenge this summer: lovebugs (연애벌레 yeonae beol-le) have invaded hiking trails and city streets around Seoul and Incheon. These harmless insects swarm in mating pairs, blanketing paths and even spilling into cafés and public transit.
Seoul’s Seongsu‑dong has become the heart of a summer 팝업(pop-up) boom. Brands like Coupang, Musinsa, LG Electronics (“Lifezip Housewarming”), and Lotte Wellfood are launching thematic stores focused less on sales and more on immersive experiences—think arcade games, exclusive tastings, and social media‑worthy interiors .
As summer 2025 kicks off on June 20, warm weather and early seasonal activities are underway in Seoul.
Dogok (도곡동), one of the 25 neighborhoods in Seoul’s upscale Gangnam District, is joining in the seasonal spirit. A banner reads, “Dogok Early-Summer Picnic” (도곡 초여름 피크닉).
2015 is shaping up to a hot summer. The Korea Herald quotes a Korean meteorologist predicting, “… that this summer will be as hot as last year, based on climate forecasts from Korean and Japanese meteorological agencies and the World Meteorological Organization.”
The article suggests that Seoul temperatures remain high because of “… the urban heat island effect [which] includes surface reflectivity, impervious surfaces, green space availability, building height and artificial heat emissions.”
Our vocabulary on climate, & hot and humid part one and part two,
