In South Korea, a new Gen Z trend is quietly roasting people in their early 40s. Nicknamed “Young 40,” it refers to adults who dress trendy, follow youth slang, and try to stay culturally relevant online. On social media, Gen Z users post memes and AI images exaggerating this look—oversized streetwear, expensive sneakers, and forced “cool” poses. Take a look at this viral illustration of the young 40 look.
If you visit Korea in January, you’ll notice that almost everyone is wearing a long padded coat. On the subway, at cafes, even indoors, padding coats are everywhere. Korea’s winters are cold and windy, and people rely on public transportation and walking.
Seoul Fashion Week (서울 패션 위크 – Seoul Paesyeon Wikeu) is celebrating its 25th anniversary, running September 1 to 7, 2025. This season, designers are blending 전통 (jeontong – tradition) with 현대 (hyeondae – modernity), staging shows at landmarks like the 덕수궁 돌담길 (Deoksugung stone wall path) and Oil Tank Culture Park.
