K‑Culture and Hanbok are powering Korea’s tourism surge

South Korea is forecasted to welcome over 20 million foreign tourists this year—surpassing the previous high of ~16.4 million tourists in 2024. This boom is expected to generate around $20.2 billion in revenue, accounting for approximately 2.5% of national consumer spending. This data comes from a report by the Hyundai Research Institute.

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Healthy fast-casual salads and in Seoul.

Serving salads, poke bowls, wraps, hot bowls, sandwiches, and soup, Salady is a Seoul chain with 6 locations. We visited the Seoul Gangnam location.

Roast chicken thigh salad (로스트닭다리살 샐러디)
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