All that onscreen text in Korean variety shows.

“In Korea, there’s a desire to create a shared, synchronized experience where the show and viewers are emotionally aligned.” This recent article discusses the difference between American shows and Korean shows and why all the on-screen text works for this market.

Variety show – 다양한 쇼 (dayang-han syo).
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Cold weather in Seoul.

Cold! It was -10°C this morning in Seoul.

Cold weather – 추운날씨 (chu-un nalsi)
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