As food and drink prices soar, Koreans are cutting back on alcoholic drinks at restaurants. Drinking establishment sales declined 1.7% in Q4 2024, according to the Chosun Daily According to the same article, some restaurants are turning to all-you/can eat/drink options in order to drive business.

Nomihodai (飲み放題) has been a popular option for the all-you-can-drink add-on at Japanese bars, restaurants, and karaoke shops for many years. This allows patrons to consume an unlimited number of drinks, from a special menu, for a fixed priced, and for a fixed amount of time. It’s a cost effective way for consumers to enjoy an evening out.