As we enjoy shopping at Amazon, Koreans also enjoy shopping at large online retailers. 27 online malls were rated by the Seoul Electronic Commerce Center, a division within the Seoul Metropolitan Government. According to the Korea Times, consumer protection, consumer satisfaction, and complaint management, were the key factors in determining rank. GS Shopping Mall came in first and Nonghyup came in last.

100 online shops were also surveyed. Auction was the most liked online marketplace and SoNatural was ranked first for cosmetics. For books, Yes24 was number one.