Premium coffee shops to expand in Korea.

CoffeeStarbucks Reserve, the chain’s premium cafe, is set to enter the Korean market. A branch will open in (Seoul) Gangnam District’s trendy Apgujeong neighborhood. A coffee explosion has taken place over the last 5 years and chains are exploring ways to differentiate themselves. Single-origin coffee beans and drip-coffee are the new specialties.

Other chains, such as Tom N Toms and Hollys Coffee, are following suit with single-origin coffee beans and boutique type cafes. Cafes provides an excellent social experience and that may be the key to what makes them so popular here.

6,381 total views, no views today